Something that doesn't exist yet

The most interesting track. If your problem doesn't match the nine above, that's usually where the actual opportunity is.

The problem

Not every real problem fits neatly into the nine tracks above. Sometimes the actual opportunity is something specific to one portfolio, one team, one very particular kind of building, that nobody has built for real estate yet, simply because nobody thought to ask.

How it works

There's no fixed method here by definition. It starts with a conversation about the actual problem, not a pitch for a predetermined solution.

Where this stands today

By design, there's nothing to point to yet. That's the point of this track.

Sound close to your actual problem?

Book 20 minutes, no pitch deck